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Trust and growth in the online environment
Building consumer confidence and trust in online services is critical to ensuring that all Australians are able to realise the full benefits of the Internet. Trust and security are identified as major priorities in Australia’s Strategic Framework for the Information Economy 2004–2006.
The Australian Government has initiated a range of activities in the areas of online trust, security, authentication and related issues.
The Department conducted a national survey of online consumer trust and the findings have been published in Trust and growth in the online environment. The report presents statistics and analysis on the perceptions and behaviours of online Australians, focussing on those who transact online.
The Department plans to conduct focus group studies on online trust to explore issues that were identified in the survey stage of the project.
Trust and growth report (File size: 1.1Mb)
Trust and growth report (File format: RTF, File size: 438 Kb)