Balance

The future of the digital economy in Australia, at present, is reliant on the good will of major search engines - all USA owned.

Google uses their search superiority to direct web traffic to USA websites, particularly commercial websites; and Australia could be doing the same.

Superior search engines influence outcomes/destinations, and there are no laws barring biased search results. To evidence the USA commercial advantage, you only need perform a few Google searches.

Australia could develop/should develop it's own search engine equal to, or better than Google.

A superior Australian search engine could also facilitate 'filtering' of illegal (eg phishing, child pornography) content.

As no other search engines have developed this functionality, this type of search engine could attract international interest (eg parents the world over all have similar concerns).