Laurel Papworth

I perceive the digital economy to be the social economy. We are seeing a profound shift from capitalism, where companies mediate the relationship between supplier and consumer to social network economies where C2C services are provided. I can find a plumber, a writer and a doctor all on my social networks. I definitely don't need media to advertise to me, and FOAF (friend of a friend) supplies me with any connections that may be missing. Peer to peer changes everything. Open Mesh and Meraki turns EVERYONE into Citizen ISP. Zopa and Prosper tuns EVERYONE into Citizen Banker. Not a single industry will be left unmarked by social network (digital) economies. What We Media did to Heritage Media is only the beginning...