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Brownbear
It really does you no credit to quote part of an article from The Australian showing statistics on online sales without showing the reason they gave for our online sales being lower than overseas ie."The major factor limiting acceptance of the internet and online orders is the inability to actually touch the product, high mailing costs and the lack of competitive prices." The use of the internet for sales is basicly about advertising. This means reaching the largest possible targeted market (Heard of cookies??) and giving them the chance to aquire the product while they are still salivating. Metrics like all statistics are a measure of history. As Rhett said "Quite frankly my dear - Who gives a dam" We need to be concentrating on the future. We are talking about an environment that is changing faster than the majority of people or enterprizes can comprehend. In case you are not aware of the way the Internet is developing - a 2006 report is as uptodate as the dead sea scrolls. What is with the Sunday post. trying to be unnoticed?
Topic: How do we measure success?
