CraigT

Actually some blogs are written by teams - but with very clear voices. Looking at government blogs in the UK, US and NZ, even though they are written by public servants, they are written as coming from real people, not at faceless bureaucrats. This is critical for a blog to be seen in a positive rather than a negative light. It's the difference between speaking to a voice response system and a human being on the phone. The best advice I can offer for your department for blogging is to do lots of it. Blogging, like any other skill, is honed by practice, not simply by book learning. It is possible to be controversial and thought-provoking without crossing the APSC code of conduct, and it is possible to express contrary views respectfully without acting contrary to departmental interests.