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Appendix 7 Advertising and market research
A total of $4 986 533.15, consisting of payments of greater than $10 900 (inclusive of GST), was paid by the Department during the year to:
- advertising agencies
- market research organisations
- polling organisations
- direct mail organisations
- media advertising organisations.
| Organisation name | Purpose | Amount of payment |
|---|---|---|
| Universal McCann | Media Buy and Brochure Translation | $3 567 286.26 |
| Total Advertising Agencies | $3 567 286.26 | |
| Organisation name | Purpose | Amount of Payment |
|---|---|---|
| HMA Blaze Pty Ltd | Newspapers invitation for submissions for the ABC SBS Review public consultation process | $12 745.63 |
| HMA Blaze Pty Ltd | Publication of staff vacancies | $13 227.82 |
| HMA Blaze Pty Ltd | Publication of staff vacancy—SES | $16 063.88 |
| HMA Blaze Pty Ltd | Advertising for expression of interest for regional E-Security Awareness activities | $18 664.22 |
| HMA Blaze Pty Ltd | Advertising for 15 year license consultancy (RFT) | $19 968.26 |
| Avant Cards | Printing & Distribution of National E-security Awareness Week 2008 Postcard | $21 015.50 |
| Avant Cards | Printing of Postcards for National E-security Awareness Week 2009 | $21 450.00 |
| HMA Blaze Pty Ltd | Call for Public Submissions in various papers | $21 770.96 |
| HMA Blaze Pty Ltd | Advertising costs for Request for Tender for the valuation of the 15 year spectrum licence | $24 060.34 |
| HMA Blaze Pty Ltd | Newspaper and radio advertising regarding ABC and SBS public consultations | $31 439.21 |
| HMA Blaze Pty Ltd | Satellite Phone Subsidy Scheme Advertising 2008 | $40 450.18 |
| HMA Blaze Pty Ltd | Radio and Press advertising for Satellite Phone Subsidy 2009–10 | $49 207.69 |
| HMA Blaze Pty Ltd | ABC and SBS Board Appointments—Advertising | $85 290.94 |
| Total Media Advertising Organisations | $375 354.63 | |
| Organisation name | Purpose | Amount of Payment |
|---|---|---|
| Adelaide Research & Innovation | To undertake an external review of datasets generated by the Department, to project the number of Australian premises over the next 15 years | $15 000.00 |
| eMarketer Inc | Online statistical data subscription | $27 573.53 |
| Market Clarity | Purchase of Australian Telecom Infrastructure Atlas—Complete Atlas (341 Maps) | $33 000.00 |
| Wallis Consulting Group Pty Ltd | Client Services Charter satisfaction annual survey for 07 August 2009 | $53 516.45 |
| Orima Research | ABG—Research Survey | $164 120.00 |
| Orima Research | Communication Research for the Digital Switchover Taskforce Information & awareness campaign | $750 682.28 |
| Total Market Research Organisations | $1 043 892.26 | |
Document ID: 121701 | Last modified: 22 September 2010, 2:59pm